MountainOne is proud to announce that it has been recognized with seven industry awards for creative marketing excellence, including three NEFFIE Awards from the New England Financial Marketing Association (NEFMA) and four Service Industry Advertising Awards (SIAA).
At NEFMA’s Spring Conference in Portland, Maine, MountainOne earned three Gold NEFFIE Awards, recognizing excellence in creative marketing. The first was for “Desk of Mo: Self Care,” a video campaign that used MountainOne’s Spokesgoat Mo to deliver a message about financial well-being. The second honored Mo’s Storybook Campaign, an ongoing initiative that uses illustrated storybooks to teach financial concepts to children. The third was the Fan Favorite award voted live by conference attendees for the creative execution of MountainOne’s annual all-employee celebration, which embraced the theme “Camp MountainOne,” highlighting team connection and internal culture.
Jill Amato, senior vice president, marketing and community banking officer, accepted the awards on behalf of the entire MountainOne staff during the May 8-9 conference.
MountainOne’s success continued with four SIAA Awards, earned in collaboration with the Bank’s creative partner, HATCH the Agency. The storybook “How to Climb a Mountain” and its promotional video received two Gold medals for Imprinted Materials and Miscellaneous Collateral, one Silver for Special Video (under two minutes), and one Bronze for Integrated Marketing Campaign. These awards recognize excellence in advertising across the service industry, with only 171 winners chosen from over 1,000 entries.
“Winning these awards from NEFMA and SIAA is a testament to our team’s passion, creativity, and dedication,” said Jill Amato. “Since we partnered with HATCH in 2019, our shared goal has always been to create unique brand marketing that engages and connects with our customers and communities, and to have fun doing it. These honors show that we are achieving that.”
About MountainOne
Headquartered in North Adams, MA, MountainOne is the mutual holding company of MountainOne Bank and offers a full range of financial services through MountainOne Bank, MountainOne Insurance, and MountainOne Investments.
MountainOne Bank (mountainone.com),founded in 1848 and headquartered at 93 Main Street in North Adams, offers deposit and lending products and services for individuals and businesses. Full-service offices are located in the Berkshires (North Adams, Pittsfield, Williamstown) and Boston’s South Shore (Rockland, Quincy, Scituate). Member FDIC, Member DIF, Equal Housing Lender.
MountainOne Insurance (mountainone.com/insurance), a subsidiary of MountainOne Bank, offers a wide range of insurance solutions, including personal and business property and casualty insurance, surety bonding, employee benefits, and life and Medicare coverage. Offices are located in the Berkshires (North Adams, Pittsfield, Stockbridge, Williamstown) and the Pioneer Valley (Longmeadow, West Springfield, Wilbraham).
MountainOne Investments (mountainone.com/investments), a division of MountainOne Bank, and its financial advisors offer securities and advisory services through Commonwealth Financial Network®, member FINRA/SIPC, a Registered Investment Adviser. Fixed insurance products and services are offered through CES Insurance Agency or MountainOne Investments. MountainOne Bank is not a registered broker-dealer or Registered Investment Adviser. MountainOne Bank and MountainOne Insurance are not affiliated with Commonwealth. MountainOne Investments’ main office is at 85 Main Street, Suite 100, North Adams, MA 01247. (413) 664-4025
Insurance and Investments are not insured by the FDIC and are not deposits or obligations of, or guaranteed by, any depository institution. Funds are subject to investment risks, including possible loss of principal investment.